What is white hat SEO? In this article we will discuss on thiisThere are many good reasons to adopt a white hat search engine optimization strategy, but that doesn’t mean that simply following the rules is all it takes. It’s no longer enough to put a keyword in a headline or subheadings.
What is White Hat SEO
White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by search engines.
White hat technique can take a lot of time and hard work, you can also be guaranteed that you are safe against Google’s Spam team.If we are going to be talking about white hat SEO strategies, it’s a good idea to start by making sure we are all on the same page.
White hat SEO is a term that covers all the techniques that operate in good faith with the rules and expectations of search engines and their users. If you’re not trying to trick, undermine or outsmart the search engine ranking algorithm, what you’re doing is probably white hat SEO.
The Most effective White Hat SEO Methods
No wonders that more than 2 million blog posts are published each day. So, you can think that Google is not going to rank all of them. It searches for the qualities that users need, for example; whether the blog post answers all the questions related to a particular keyword, is it answering only common queries or going beyond that, etc. In other words, a post should be comprehensive, relevant and unique.
2.Using Keywords Wisely
Use of keywords in the blog post is completely a White Hat SEO as long as you are not overdoing it. You should include keywords in SEO title, meta-description, Headings, image alt-text and paragraphs. But, don’t forcefully add keywords, only add them where they make sense. Ideally, keep the keyword density of less than 2%.
3.Optimize the website for faster speed
Speed is one of the well known Google ranking factors, and you can use it as a White Hat SEO method. In WordPress, you can use plugins like Autoptimize and WP Rocket, to optimize images, HTML, JS, and CSS. Turn on Image Lazy Load, which also is available in JetPack. The important of all, choose a good web host.
4.Titles and Meta description
Providing pages with proper titles and meta description is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search.
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Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
Building links by paying, using PBN, exchanging links is completely Black Hat SEO. But there are some legal ways you can build links like Guest Posting [but don’t overdo it], bloggers outreach [follow bloggers in social media; like and comment in their blogs without spamming; get into touch through email; find an opportunity to content them and ask for a link. And, try to create content worth linking, nobody likes to link a useless blog.
6.Work for better UX
User experience is the most important thing you should consider. When Google discovers a positive user response from your website, it starts ranking you higher. Always keep in mind the value you are providing the users.
It’s important to understand not only what tactics work, but how to pull them off so that they make the biggest difference for you. If you have any questions about “what is white hat seo”, you can ask me in comment.