If you’re confused about how to write meta description, you’re not the only one. To help remove that confusion, I’m going to dig into what makes a great meta description.
You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions
What is a meta description?
A meta description is an HTML element that contains a short summary of your page. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, I tell you the characteristics of a good meta description. Here’s an example of what it usually looks like:
Why is your content’s meta description important?
Back in September 2009, Google announced that the text in meta descriptions and meta keywords doesn’t factor into its ranking algorithms for search.
But meta descriptions are still important for two reasons:
They help convince people to click on your result in the organic listings.
Because Google measures CTR rate, they might indirectly improve your rankings by boosting your site’s organic CTR.
How long should your meta description be?
When Google increased the length of search descriptions to 320 characters back in December 2017, SEOs got a little too excited and started re-writing meta descriptions for their sites. So it’s no surprise many started freaking out in May 2018 when Google unexpectedly dropped the length back to 160 characters.
In other words, Google wants authentic, quality content in search. You don’t need to read between the lines to understand that Google wants people to focus on improving the quality of their content instead of tweaking meta description examples to lure visitors to their sites.
How DO Search Engine Work full guide
Steps To write Meta description
According to google blog, moz study and research, this list of elements you need to write a good meta description:
The right length doesn’t really exist; it depends on the message you want to convey. Unfortunately, we can’t fully control what Google displays in the search results. Sometimes it decides to show the meta description, and sometimes it just grabs some sentences of your copy. You should take enough space to get the message across, but keep it short and snappy at the same time. However, if you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters.
2.Use focus keyword
You spend a lot of time generating keywords for your blog or website.You put them in your blog posts, landing pages, and even in your product pages. If the search keyword matches a part of the text in the meta description, Google will be more inclined to use it and highlight it in the search results. This will make the link to your site even more inviting.Not including a keyword in the meta description could be a fatal mistake. Google sometimes even highlights synonyms. In the example below, both the Academy Awards and Oscars are highlighted. Getting your results emphasized like that makes them stand out even more.
Google does not use the keywords meta tag in web ranking
3.duplicate meta descriptions
It’s easy to get into the habit of duplicating meta descriptions, especially if you have two posts with similar content and keywords. However, unique and accurate meta descriptions are critical to boosting click-throughs from search engine results to your website.
4.Make sure it matches the content of the page
This is an important step. Google will find out if you use the meta descriptions to trick visitors into clicking on your result. They might even penalize you if you do it. But besides that, misleading descriptions will probably also increase your bounce rate. Which will also lower people’s trust in your company. It’s a bad idea for that reason alone. That is why you want the meta description to match the content on the page.
5.Make it unique
If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although your page titles might vary, all pages will appear to be the same because all the descriptions are the same. Instead of creating duplicate meta descriptions, you’d be better off leaving it blank. Google will pick a snippet from the page containing the keyword used in the query. That being said, writing a unique meta description for every page you want to rank with is always the best practice.
6.Programmatically generate descriptions
For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged.Keep in mind that meta descriptions comprised of long strings of keywords don’t give users a clear idea of the page’s content, and are less likely to be displayed in place of a regular snippet.Good descriptions are human-readable and diverse.
A good meta description convinces people that your page offers the best result to their query. But, to be the best result, you must know what people are looking for. Since meta descriptions are a part of the overall user experience of your site, Google takes them very seriously when it comes to your SEO. So write meta description different from others.