If you’re confused about how to write meta description, you’re not the only one. To help remove that confusion, I’m going to dig into what makes a great meta description.
You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions
What is a meta description?
A meta description is an markup language component that contains a brief outline of your page. Search engines show it in search results principally once the searched-for phrase is among the description. therefore optimizing it’s crucial for on-page SEO. during this post, I tell you the characteristics of a decent meta description. Here’s an example of what it always appearance like:
Why is your content’s meta description important?
Back in September 2009, Google declared that the text in meta descriptions and meta keywords doesn’t issue into its ranking algorithms for search.
But meta descriptions are still necessary for 2 reasons:
They facilitate win over individuals to click on your lead to the organic listings. Because Google measures CTR rate, they may indirectly improve your rankings by boosting your site’s organic CTR.
How long should your meta description be?
When Google augmented the length of search descriptions to 320 characters back in Gregorian calendar month 2017, SEOs got a bit too excited and commenced re-writing meta descriptions for his or her sites. therefore it’s no surprise several started freaking move into could 2018 once Google unexpectedly born the length back to a hundred and sixty characters. In different words, Google desires authentic, quality content in search. You don’t have to be compelled to scan between the lines to grasp that Google wants individuals to concentrate on rising the standard of their content rather than tweaking meta description examples to lure guests to their sites.
Steps To write Meta description
According to google blog, moz study and research, this list of elements you need to write a good meta description:
The right length doesn’t extremely exist; it depends on the message you wish to convey. Unfortunately, we have a tendency to can’t absolutely management what Google displays within the search results. typically it decides to indicate the meta description, and sometimes it simply grabs some sentences of your copy. you must take enough area to urge the message across, however keep it short and snappy at identical time. However, if you check the search leads to Google, you’ll principally see snippets of a hundred and twenty to 156 characters.
2.Use focus keyword
You pay loads of your time generating keywords for your journal or website.You place them in your blog posts, landing pages, and even in your product pages. If the search keyword matches a region of the text within the meta description, Google are going to be additional inclined to use it and highlight it in the search results. this may build the link to your website even more inviting.Not together with a keyword in the meta description can be a fatal mistake. Google typically even highlights synonyms. within the example below, each the Academy Awards and Oscars are highlighted. obtaining your results emphasised like that produces them stand out even more.
3.duplicate meta descriptions
It’s straightforward to urge into the habit of duplicating meta descriptions, particularly if you’ve got 2 posts with similar content and keywords. However, distinctive and correct meta descriptions are vital to boosting click-throughs from computer program results to your website.
4.Make sure it matches the content of the page
This is a crucial step. Google will determine if you utilize the meta descriptions to trick guests into clicking on your result. they could even punish you if you are doing it. however besides that, dishonest descriptions will most likely conjointly increase your bounce rate. which can also lower people’s trust in your company. It’s a foul plan for that reason alone. That is why you would like the meta description to match the content on the page.
5.Make it unique
If your meta description is that the same as those for alternative pages, the user expertise in Google are hampered. though your page titles would possibly vary, all pages can seem to be constant as a result of all the descriptions are the same. rather than making duplicate meta descriptions, you’d be happier effort it blank. Google will decide a snipping from the page containing the keyword utilized in the query. That being said, writing a singular meta description for each page you wish to rank with is often the most effective practice.
6.Programmatically generate descriptions
For larger database-driven sites, like product aggregators, hand-written descriptions are often impossible. Within the latter case, however, programmatic generation of the descriptions are often appropriate and are encouraged. Confine mind that meta descriptions comprised of long strings of keywords don’t give users a transparent idea of the page’s content, and are less likely to be displayed in situ of a daily snippet. Good descriptions are human-readable and diverse.
A good meta description convinces people that your page offers the best result to their query. But, to be the best result, you must know what people are looking for. Since meta descriptions are a part of the overall user experience of your site, Google takes them very seriously when it comes to your SEO. So write meta description different from others.