Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.Invest in SEO as a long-term strategy for lead generation and stay on top of the latest SEO trends to avoid getting left behind.
9+SEO Trends 2021
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1. Artificial Intelligence
AI is changing the view of people to interact with online content. A few years back, Google makes an algorithm named RankBrain, which plays a vital role in ranking factor. How you optimize your SEO for RankBrain? According to experts “user experience signals are the primary determinant”.
2. Voice Search Optimization
Voice search technology getting popular day by day. To optimize voice search keywords, look for the more extended-phrase user use in the everyday conversion.
3. Mobile-friendliness is more critical
In 2019 google introduce the mobile-first index, meaning the search engine look first for a mobile version of a website instead of a desktop version. According to the report, 73% of people use the internet via a mobile device by 2025.
4. Fulfill the E-A-T principle of Google
Google says content plays a crucial role in a successful ranking. But what quality content means for google. They Refer to the E-A-T principal: expertise, authoritativeness, and trustworthiness. It helps Google to recognize that this page has quality content.
5. Write Long-Form Content
According to SEMrush State of Content Marketing Report, “long reads of 3,000-plus words get three times more traffic and four times more shares”. Also, you can achieve 3.5 times more backlinks than regular length articles. So, it’s time to focus on long-form content to get higher rankings.
6. Focus on Featured Snippets for SEO Trends
In 2017 Google rolled out the update name featured snippets, it is an alternate route to picking up conspicuousness in Google — and they’re brief. Scoring a highlighted piece is an extraordinary method to jump on that pined for the first page of results. Additionally, pieces take massive traffic from contenders.
7. Improve Predictive Search
Google Discover was dispatched in 2017, releasing another sort of search — one that doesn’t need a client inquiry. Find is another of Google’s AI-driven instruments. The substance proposal apparatus recognizes client standards of conduct after some time and steadily learns these propensities. To show up on that, you don’t have to do anything, if google ordered your page it will incorporate.
8. Include a Video for an effective SEO strategy
The online video is, by all accounts the path forward. YouTube has more than 1 billion users. On the off chance that you’re not making video content, this is the ideal opportunity to begin.
9. Image Optimization
Image optimization because visual images evolve drastically. In the future, people will be able to use pictures to purchase products, obtain information, and more. Since quite a while ago, Google has demanded the appropriate stamping and streamlining of images, so it bodes well that this is essential for their drawn-out arrangement.
10. Focus on Secondary Keywords
It’s time to not only focus on primary keywords, now we all know secondary keywords are the same important. Semantic pursuit and expectation advancement will pick up additional conspicuousness later on. Google isn’t merely taking a gander at series of words any longer.
These are the SEO trends you have to follow in 2021.I hope this information useful to you, please share some love vis Share